Quip toothbrush target Bluetooth#

Moreover, this model includes artificial intelligence technologies that detect the quality of brushing (Peters, 2020).

Quip toothbrush target Bluetooth#

For example, Oral-B’s latest electric toothbrush Genius X connects with a customer’s phone via Bluetooth to measure the time spent on oral care. The market trends can be affected by developments in industries like cloud services or the Internet of things. Oral-B’s electric toothbrush production implements the latest technologies into the products to keep the high quality of brushes and stay competitive. The economic environment of this industry is in growth and the interest rate increases. The global electric toothbrush market maintains a CAGR growth of around 7% for the last 5 years (Research and Markets, 2020).

The increasing health awareness due to the COVID-19 pandemic motivates people to spend more on high-quality healthcare products like electric toothbrushes. Oral-B produces both middle-class and premium toothbrushes, and its customers’ behavioral patterns vary. Situation and Company Analysis Economic Environment Oral-B is now focused on the rechargeable electric toothbrushes segment because it offers profit opportunities due to innovative oral care approaches the company continuously works on and implements into the new devices. It also serves the consumer goods producers’ segment because it is owned by Procter & Gamble (P&G). The company has a wide range of toothbrushes for children and provides both battery and rechargeable devices (Oral-B, 2020a).

Oral-B is the consumer goods production firm, and its oral care tools are represented in each of the segments listed above. The key segmentations in the market of electric toothbrushes are battery/rechargeable devices, goods for children/adults, and companies’ types. The potential customers are representatives of a middle or higher socioeconomic class who live in urban areas of developed countries and care about their health. Oral-B electric toothbrushes provide high-quality, innovative oral care to solve the dental problems people of all ages might experience. Link to Yahoo! Finance information page: Oral-B is owned by Procter & Gamble, and its Yahoo finance account.